Feedback from previous surveys and user interviews
1. I believe that by buying from the Skroutz marketplace, I can’t pay with cash on delivery
15% of the users did not complete the purchase of the mobile phone from the Skroutz cart because, as they stated, it does not have the payment method they wanted, with cash on delivery winning first place with 88%.
2. Skroutz cart doesn’t offer the option to buy with invoice.
8% of the users did not complete the purchase of the mobile phone from the Skroutz cart because, as they stated, they wanted an invoice. 16% of these, would like to pay for their order by invoice at the original price (including VAT).
29% of the users believe that in the Skroutz basket there is no option for a 39A invoice at all and 40% consider the purchase process with a 39A invoice easier in the store than in Skroutz.
3. I would like to be able to see which stores deliver to Skroutz Point from the SKU page
4. Skroutz Points are the reason I prefer shopping from the Skroutz cart
In that way, we measured how many users wanted the service but couldn’t have it. The results are:
- 7.7% clicked on invoice option
- 4% clicked on gift wrap option
- 7% clicked on cash on delivery option
The above percentages refer to the user’s action (click) and not intention to buy. We don’t know if the fact that we don’t offer the service, stopped them from buying. It is a safe assumption to say that they are interested in the service, though.
We know that the average order value of orders with invoice is ~110€, while orders without it have an average order value of ~60€, so we need to take that into account.