Back to projects


E-commerce mobile application

About the project

The project:

Anelie is a shopping platform I created for a jewellery e-shop. Anelie’s collections refer to young people and consist of everyday jewels. The project was to create a mobile application for the online shop.

My role:

  • Interface Design
  • Information Architecture

Target audience:

  • Primary target audience: People ages 16 to 60
  • Secondary target audience: Older people looking for a gift.


We want to make the audience aware of the Anelie products and increase sales. We want to make them use the mobile application and purchase jewellery. Also, we want to establish Anelie in the jewellery market.